Code

PG26477

Title

Higher Diploma in Science in Digital Marketing

Programme Purpose

The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to acquire core digital marketing skills. Participants will receive practical training in key digital skills such as Digital Marketing Management and Communications, Digital Storytelling, Digital Marketing Tools, Digital Ecosystems: E-Business and Technology Integration, Digital Marketing Analytics and Metrics, Gen AI, and the capstone module (Digital Portfolio). Participants will work towards the completion of a digital portfolio as their capstone project. The programme emphasis is on the development of the knowledge, skills and competencies relevant to the role of the digital marketing professional. Communication and teamwork skills are fostered and real issues from the rapidly changing world of digital marketing are discussed and analysed. The programme will be delivered in a flexible manner, consisting of lectures, workshops, group work, blended learning and guest speakers from industry. Throughout the programme, learners will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to play an active role in a diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing, the MSc in Marketing or the MBA.

Duration Description

NFQ Level(s)

8

EQF Level(s)

6

Location

Dublin City

Delivery Modes

PEL Applies

Yes

PEL Arrangements

Insurance Product

What is PEL?

Details

Validation Documents

Certificate of Validation, Panel Report