Code

PG25844

Title

Bachelor of Arts (Honours) in Marketing

Programme Purpose

This programme focuses on core areas of marketing including finance, marketing and the law, consumer behaviour, marketing research, digital marketing and events marketing. It aims to develop learners' knowledge of the theory of marketing whilst considering how practitioners within the field of marketing deal with issues around management and communication to equip learners with the requisite knowledge and skills to be able to secure employment in a broad range of organisations. Learners explore a diverse array of learning domains relevant to various commercial, industrial, and public sector settings. Emphasis is placed on acquiring a comprehensive understanding of the hands-on facets of marketing within the digital era, along with the skills necessary for implementing, executing, evaluating, and interpreting models within intricate business environments. The concept of understanding how to understand the consumer, research markets, to develop a plan and ultimately deliver and manage that plan to achieve organisational objectives is a critical pathway for this programme. The programme also challenges the learner to investigate, interpret and react to online and digital activity with a view to optimising this activity in order to maximise the experience for the consumer in the decision-making process.

Duration Description

NFQ Level(s)

8

EQF Level(s)

6

Location

Dublin City

Delivery Modes

PEL Applies

Yes

PEL Arrangements

Insurance Product

What is PEL?

Details

Validation Documents

Certificate of Validation, Panel Report