Programme Details
Code
PG24867
Title
Master of Science in Digital Marketing and Analytics
Programme Purpose
The Master of Science in Digital Marketing and Analytics is a one year full-time or eighteen-month part-time programme of eight taught modules, four 10 ECTS modules, four 5 ECTS modules, and an elective 30 ECTS dissertation/applied research project/placement capstone module. Learners may also exit with a Postgraduate Diploma in Science in Digital Marketing and Analytics having successfully achieved 60 ECTS if they are unable to complete the full Master of Science in Digital Marketing and Analytics. Programme Structure Semester one: Total 30 ECTS Four mandatory modules : Web Marketing Management and Metrics (5 ECTS) Digital Design and Development (10 ECTS) Strategic Thinking in the Digital Age (10 ECTS) Research Methods 1 (5 ECTS) Semester two: Total 30 ECTS Four mandatory modules: Data and Digital Marketing Analytics (10 ECTS) Digital Advertising and Online Marketing Communications (10 ECTS) Business Intelligence and Visualisation (5 ECTS) Research Methods 2 (5 ECTS) Semester three: Total 30 ECTS Dissertation/Applied Research Project/Placement Capstone Graduates of the Master of Science in Digital Marketing and Analytics will understand the core principles of digital marketing, be equipped to utilise data and visualisation tools, apply the appropriate marketing models, and inform business decision making in an ethical context. Moreover, they will develop advanced critical thinking, writing and research skills through the completion of the Research Methods modules along with the completion of a Capstone Module (choice of Dissertation or Applied Research Project or Placement).
Duration Description
NFQ Level(s)
9
EQF Level(s)
7
Programme Credits
90
Location
Dublin City
Delivery Modes
PEL Applies
Yes
PEL Arrangements
Insurance Product
What is PEL?
First Intake Date
01-09-2023
Last Intake Date
31-12-2026
Validation Documents
Centres offering Master of Science in Digital Marketing and Analytics
Name | Address | Contact | Website |
---|---|---|---|
Dublin Business School | Exams Office, 13/14 Aungier Street,, Dublin 2 , D02 WC04. | 01 417 7500 |