Code

PG24867

Title

Master of Science in Digital Marketing and Analytics

Programme Purpose

The Master of Science in Digital Marketing and Analytics is a one year full-time or eighteen-month part-time programme of eight taught modules, four 10 ECTS modules, four 5 ECTS modules, and an elective 30 ECTS dissertation/applied research project/placement capstone module. Learners may also exit with a Postgraduate Diploma in Science in Digital Marketing and Analytics having successfully achieved 60 ECTS if they are unable to complete the full Master of Science in Digital Marketing and Analytics. Programme Structure Semester one: Total 30 ECTS Four mandatory modules : Web Marketing Management and Metrics (5 ECTS) Digital Design and Development (10 ECTS) Strategic Thinking in the Digital Age (10 ECTS) Research Methods 1 (5 ECTS) Semester two: Total 30 ECTS Four mandatory modules: Data and Digital Marketing Analytics (10 ECTS) Digital Advertising and Online Marketing Communications (10 ECTS) Business Intelligence and Visualisation (5 ECTS) Research Methods 2 (5 ECTS) Semester three: Total 30 ECTS Dissertation/Applied Research Project/Placement Capstone Graduates of the Master of Science in Digital Marketing and Analytics will understand the core principles of digital marketing, be equipped to utilise data and visualisation tools, apply the appropriate marketing models, and inform business decision making in an ethical context. Moreover, they will develop advanced critical thinking, writing and research skills through the completion of the Research Methods modules along with the completion of a Capstone Module (choice of Dissertation or Applied Research Project or Placement).

Duration Description

NFQ Level(s)

9

EQF Level(s)

7

Location

Dublin City

Delivery Modes

PEL Applies

Yes

PEL Arrangements

Insurance Product

What is PEL?

Details

Validation Documents

Panel Report, Certificate of Validation