Code

PG24748

Title

Postgraduate Diploma in Science in Digital Marketing and Analytics

Programme Purpose

The Postgraduate Diploma in Science in Digital Marketing and Analytics is an online embedded exit award in the Master of Science in Digital Marketing and Analytics. The Postgraduate Diploma is offered as a separate exit award and will be of interest to those who wish to complete the taught component only of this programme. The programme aims to accommodate a wide audience of learners whose specific interests lie in the area of digital marketing (either business, or technically focused). Semester one (FT) lays the groundwork for the programme and encompasses mostly foundational modules that focus on providing a solid and comprehensive understanding of the relevant concepts of Web Marketing Management and Metrics; Digital Design & Development; Strategic Thinking in the Digital Age; and Research Methods 1. Semester two (FT) builds on this by covering advanced modules in which the knowledge, understanding and skills acquired in the first semester can be employed. Semester two modules offer Data and Digital Marketing Analytics; Digital Advertising & Online Marketing Communications; Business Intelligence & Visualisation; and Research Methods 2. Learners will not complete the 30 ECTS capstone module (Dissertation or Applied Research Project or Placement). This programme is a fully online programme and requires that students engage with learning through online platforms such as Zoom and resources and activities in the DBS virtual learning environment Moodle. The programme is delivered through a combination of live online workshops and on-demand asynchronous content in the form of re-usable learning objects.

Duration Description

NFQ Level(s)

9

EQF Level(s)

7

Location

Dublin City

Delivery Modes

PEL Applies

Yes

PEL Arrangements

Alternate Providers

What is PEL?

Details

Validation Documents

Certificate of Validation, Panel Report