
Programme Details
Code
PG24748
Title
Postgraduate Diploma in Science in Digital Marketing and Analytics
Programme Purpose
The Postgraduate Diploma in Science in Digital Marketing and Analytics is an online embedded exit award in the Master of Science in Digital Marketing and Analytics. The Postgraduate Diploma is offered as a separate exit award and will be of interest to those who wish to complete the taught component only of this programme. The programme aims to accommodate a wide audience of learners whose specific interests lie in the area of digital marketing (either business, or technically focused). Semester one (FT) lays the groundwork for the programme and encompasses mostly foundational modules that focus on providing a solid and comprehensive understanding of the relevant concepts of Web Marketing Management and Metrics; Digital Design & Development; Strategic Thinking in the Digital Age; and Research Methods 1. Semester two (FT) builds on this by covering advanced modules in which the knowledge, understanding and skills acquired in the first semester can be employed. Semester two modules offer Data and Digital Marketing Analytics; Digital Advertising & Online Marketing Communications; Business Intelligence & Visualisation; and Research Methods 2. Learners will not complete the 30 ECTS capstone module (Dissertation or Applied Research Project or Placement). This programme is a fully online programme and requires that students engage with learning through online platforms such as Zoom and resources and activities in the DBS virtual learning environment Moodle. The programme is delivered through a combination of live online workshops and on-demand asynchronous content in the form of re-usable learning objects.
Duration Description
NFQ Level(s)
9
EQF Level(s)
7
Programme Credits
60
Location
Dublin City
Delivery Modes
PEL Applies
Yes
PEL Arrangements
Alternate Providers
What is PEL?
First Intake Date
01-09-2022
Last Intake Date
31-12-2026
Validation Documents
Centres offering Postgraduate Diploma in Science in Digital Marketing and Analytics
Name | Address | Contact | Website |
---|---|---|---|
Dublin Business School | Exams Office, 13/14 Aungier Street,, Dublin 2 , D02 WC04. | 01 417 7500 |