Postgraduate Diploma in Science in Digital Marketing and Analytics
The Postgraduate Diploma in Science in Digital Marketing and Analytics is an embedded exit award in the Master of Science in Digital Marketing and Analytics. The Postgraduate Diploma is offered as a separate exit award and will be of interest to those who wish to complete the taught component only of this programme. The programme aims to accommodate a wide audience of learners whose specific interests lie in the area of digital marketing (either business, or technically focused). Semester one (FT) lays the groundwork for the programme and encompasses mostly foundational modules that focus on providing a solid and comprehensive understanding of the relevant concepts of Web Marketing Management and Metrics; Digital Design & Development; Strategic Thinking in the Digital Age; and Research Methods 1. Semester two (FT) builds on this by covering advanced modules in which the knowledge, understanding and skills acquired in the first semester can be employed. Semester two modules offer Data and Digital Marketing Analytics; Digital Advertising & Online Marketing Communications; Business Intelligence & Visualisation; and Research Methods 2. Learners will not complete the 30 ECTS capstone module (Dissertation or Applied Research Project or Placement).
What is PEL?
Centres offering Postgraduate Diploma in Science in Digital Marketing and Analytics
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