Code

PG24435

Title

Certificate in Marketing Essentials

Programme Purpose

This Marketing Essentials (10 ECTS, Level 6) programme introduces learners to the foundational concepts that are central to the marketing functioning of any business. Learners will acquire knowledge of theories relating to the marketing subject area and will develop industry-aligned skills to support them in their future career ambitions. Learners will understand the key elements in planning, managing, and executing the marketing mix and learn how to evaluate the effectiveness of an organisation’s marketing plan. Learners will develop skills in analysing marketing opportunities and learn how to identify the impact of consumer trends and branding on marketing activities. Learners will also become familiar with the core legal issues in marketing and particularly GDPR. On completion of this programme, learners will be able to effectively integrate marketing into the decision-making in their company.

Duration Description

NFQ Level(s)

6

EQF Level(s)

5

Location

Dublin City

Delivery Modes

PEL Applies

Yes

PEL Arrangements

Insurance Product

What is PEL?

Details

Validation Documents

Panel Report, Certificate of Validation