Programme Details
Code
PG24435
Title
Certificate in Marketing Essentials
Programme Purpose
This Marketing Essentials (10 ECTS, Level 6) programme introduces learners to the foundational concepts that are central to the marketing functioning of any business. Learners will acquire knowledge of theories relating to the marketing subject area and will develop industry-aligned skills to support them in their future career ambitions. Learners will understand the key elements in planning, managing, and executing the marketing mix and learn how to evaluate the effectiveness of an organisation’s marketing plan. Learners will develop skills in analysing marketing opportunities and learn how to identify the impact of consumer trends and branding on marketing activities. Learners will also become familiar with the core legal issues in marketing and particularly GDPR. On completion of this programme, learners will be able to effectively integrate marketing into the decision-making in their company.
Duration Description
NFQ Level(s)
6
EQF Level(s)
5
Programme Credits
10
Location
Dublin City
Delivery Modes
PEL Applies
Yes
PEL Arrangements
Insurance Product
What is PEL?
First Intake Date
01-01-2021
Last Intake Date
31-12-2023
Validation Documents
Centres offering Certificate in Marketing Essentials
Name | Address | Contact | Website |
---|---|---|---|
Dublin Business School | ABC House, 13/14 Aungier Street, Dublin 2, D02 WC04. | 01 417 7500 |