Code

PG24320

Title

Certificate in Marketing Technology

Programme Purpose

Marketing technology makes organisations more efficient and effective and can provide actionable insight into the ROI of a business’s marketing efforts. As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage and connect creative content across platforms and touchpoints becomes imperative. The Certificate in Marketing Technology (Level 7, 40 ECTS) provides learners with the opportunity to gain these skills. Traditional marketing teams focus on branding and communications, supported by creative skills-based personnel, while today’s marketing teams (in any sector), need a mix of creativity underpinned by technology expertise. This programme is targeted towards the learner who wishes to specialise in this field. It has been designed for those who are working in industry already, or who wish to upskill to transition into this field, and who require greater understanding of marketing technology to enhance their business and organisational decision-making. On completion of the programme the learner will be equipped with the skills needed to work in a digital marketing environment and specifically in the Martech area. This programme accommodates a wide audience of learners whose specific interests in marketing technology which may be either technically-focused or business-focused. The programme also incorporates two digital badges who are design, host and delivery of a Webinar, and creation of e-portfolio marketing campaign. This programme is comprised of four taught modules of 10 ECTS each: The Marketing Technology Landscape; Marketing Technology Tools; Planning and Campaign Management, and Web Analytics and Campaign Metrics leading to a Certificate in Marketing Technology, Level 7 Special Purpose Award. This programme is available full-time (daytime) and part-time (evening), delivered across 2 Semesters of 12 weeks each.

Duration Description

NFQ Level(s)

7

EQF Level(s)

6

Location

Dublin City

Delivery Modes

Centre/School/College Based

Classroom / Face to face

PEL Applies

Yes

PEL Arrangements

Insurance Product

What is PEL?

Details

Validation Documents

Certificate of Validation, Panel Report