Code

PG24208

Title

Bachelor of Arts (Honours) in Marketing

Programme Purpose

Understanding the interplay between the marketing function, and a business’s components, and how these are align together with the marketing strategy, is crucial to understanding the fundamentals of marketing a business’s brand. In addition, the massive growth of new marketing channels in recent years, has meant that marketers need a strong skill set and knowledge base that is founded in traditional marketing theory but takes account of the digital and omnichannel world consumers experience. As such, learners will gain a foundational understanding of marketing as a discipline within the context of business management. Through this programme they will gain skills in general and specialised marketing practices, teamwork and business practices. This will position learners as dynamic team players in any business environment. The overarching intent of the programme is to create learners with foundational marketing and industry aligned knowledge to support them in their future career ambitions through a broad range of business and marketing modules. The programme is based on three years full-time or four years part-time. In year one, learners will complete seven foundation modules at Level 6 which will introduce them to the world of business and marketing. Key modules include: Marketing Essentials; IT Essentials; Economic Perspectives; Business Context & Organisation; Maths & Stats for Business. The learner will also be introduced to the digital world with the module Digital Content Creation. The concept of understanding how to learn at third level is captured in year one with the module entitled Learning. In year two, the learner will take five mandatory modules at Level 7. These modules will have a definitive marketing focus with modules such as Marketing Communications and Digital Marketing Concepts amongst others. In year two, learners will choose two modules from six elective modules. In year three (Level 8), learners will study five mandatory modules and again have the choice of two of six electives. Therefore, this programme is targeted towards the learner who wishes to specialise in the field of marketing with a view to entering industry, or those who are working in an industry that requires the input of marketing skills and techniques to enhance or in some cases drive the overall marketing function and strategy.

Duration Description

NFQ Level(s)

8

EQF Level(s)

6

Location

Dublin City

Delivery Modes

Centre/School/College Based

Full Time

Part Time

PEL Applies

Yes

PEL Arrangements

Insurance Product

What is PEL?

Details

Validation Documents

Panel Report, Certificate of Validation