Code

PG24205

Title

Certificate in Digital Marketing

Programme Purpose

This programme is targeted towards the learner who wishes to specialise in the field of digital marketing with a view to entering industry, or those who are working in an industry that requires the input of digital marketing techniques to enhance, or in some cases drive, the overall marketing function and strategy. The massive growth of social media and mobile marketing in recent years means that marketers need a strong skill set and knowledge base that is digital. Therefore, they will need both the visibility and traceability that digital marketing affords. Given how fast the digital marketing arena moves in terms of technologies and practice all modules are written with flexibility in mind. Students are facilitated in exploring new ideas and technologies where applicable. In this way, the programme remains up-to-date with industry trends and best practice. Students will be exposed to both the classroom environment to understand and learn the theoretical concepts and models which will then be applied in a laboratory environment. On completion of the programme the learner will be equipped with the skills needed to work in a digital marketing environment either stand alone as part of a business function. This programme accommodates a wide audience of learners whose specific interests in digital marketing may be either technically focused or business focused. This programme is a one year programme with four taught modules each of 10 ECTS which combined lead to a Certificate in Digital Marketing, Level 7 Special Purpose Award. Learners who have taken this programme previously have been funded by the HEA Springboard+ fund and this programme will continue to be offered as part of the DBS Springboard+ portfolio.

Duration Description

NFQ Level(s)

7

EQF Level(s)

6

Location

Dublin City

Delivery Modes

Full Time

Part Time

PEL Applies

Yes

PEL Arrangements

Insurance Product

What is PEL?

Details

Validation Documents

Panel Report, Certificate of Validation