Code

PG24032

Title

Bachelor of Arts (Honours) in Business

Programme Purpose

This proposed BA (Honours) in Business programme is targeted at school leavers or mature learners wishing to undertake further study in business. It is designed to give a structured business and management education that provides a solid foundation for career success within an international multicultural business environment. Learners will study a variety of business modules which will provide the future framework for the continued professional development of the graduate. The learners will focus on applied business themes which include management and strategy, economics, marketing, finance, HR and ICT and entrepreneurship in both domestic and international business environments. This will develop relevant graduate skills which will include the ability to deliver technical and tactical content to a variety of able-performers. Learners will also be able to development agreed improvement plans and forecast future sector trends. Learner progression through the programme will ensure that they become increasingly self-confident and capable of managing their own learning experiences. Graduates will have developed self-confidence and ability to work in diverse environments and communicate at a variety of levels in order to prepare them for work within a business support and/or management role. All subjects studied on the programme are designed to focus on developing the learner’s employability skills. For example, through the Learning, Research and Professional Development module, learners will gain and develop transferable employability skills directly related to business. At level 8, the focus of the programme will shift from studying theory and its application in the workplace towards strategic management issues and critical thinking. Learners by this stage will already have gained skills to enhance their employability and so modules will become strategically focused to prepare them to become future managers within their chosen industry sector. Proposed modules, per stage, include: Stage 1: Business Mathematics and Statistics; ICT in Business; Introduction to Business; Learning and Development; Marketing Fundamentals; Microeconomics; Consumer Behaviour; Financial Accounting; Macroeconomics; Management Principles; Principles of Business Law. Stage 2: Digital and Social Media Marketing; Ethics and Regulatory Compliance; Human Resource Management (HRM) Fundamentals; Information Systems Management; Management Accounting; Operations Management; Business Law; Applied Project Management; Business Intelligence; Economic Analysis and Sustainability; Effective Communications for Business; Marketing Communications and Sales Award Stage: Data Analytics for Business; Financial Management; Innovation, Enterprise and Entrepreneurship; Personal and Professional Development; Research Methods; Strategic Human Resource Management (SHRM); Corporate Finance; Corporate Governance; Data Security Management; Organisational Leadership; Strategic Management; and Business Project. Graduates can move into a variety of roles within the sector. Possible roles for graduates from this programme include business analyst; customer care trainee; general business administration; general manager; hr support officer/admin trainee; marketer; marketing officer/trainee; management development trainee; own business/self-employment; trainee assistant manager/trainee manager. In summary, the course provides a strong grounding in fundamental business concepts, ideas, practices and methodologies and leads to a level 8 award recognised worldwide.

Duration Description

NFQ Level(s)

8

EQF Level(s)

6

Location

Dublin City

Delivery Modes

Centre/School/College Based

e-Learning

Block Release

Full Time

Part Time

PEL Applies

Yes

PEL Arrangements

Insurance Product

What is PEL?

Details

Validation Documents

Panel Report, Certificate of Validation