Code

PG22899

Title

Bachelor of Arts (Honours) in Marketing Practice

Programme Purpose

The BA (Hons) in Marketing Practice is a practice led programme which ensures graduates gain the skillset to address the tenets of the current unprecedented marketplace, how to better approach businesses exchanges and implement more competent marketing campaigns. The BA (Hons) Marketing Practice empowers candidates with a comprehensive range of creative and contemporary marketing skills necessary to address the problems currently facing marketers both in the public and private sector. The programme, as suggested by the title, comprises of all preeminent marketing related disciplines and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises. With this in mind, the ethos of this programme works in tandem with industry, ensuring that graduates are competent, well versed marketers, possessing the latest comprehensive knowledge and application skills of all cognate disciplines necessary to develop and drive successful commercial (and non-commercial) enterprises which will propel their candidacy, as well as, the present Irish economy. The programme offers students’ real insight and skills as to how to plan and execute marketing campaigns and strategies in actual organisations.

Duration Description

NFQ Level(s)

8

EQF Level(s)

6

Location

Dublin City

Delivery Modes

Full Time

PEL Applies

Yes

PEL Arrangements

Alternate Providers

What is PEL?

Details

Validation Documents

Panel Report, Panel Report, Certificate of Validation, Certificate of Validation