Code

PG22538

Title

Master of Science in Marketing

Programme Purpose

The MSc in Marketing is an innovative programme which ensures graduates gain the skillset to address the tenets of the current dynamic marketplace, how to better approach businesses exchanges and implement more competent marketing campaigns. The MSc in Marketing empowers candidates with a comprehensive range of creative and contemporary marketing skills necessary to address the problems currently facing marketers both in the public and private sector. The programme comprises of contemporary marketing related disciplines such as Integrated Marketing Communications, Brand Management, Postmodern Marketing and Digital Marketing Strategy, and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises. With this in mind, the ethos of this programme works in tandem with industry, ensuring that graduates are competent, well versed marketers, possessing the latest comprehensive knowledge and application skills of all cognate disciplines necessary to develop and drive successful commercial (and non-commercial) enterprises which will propel their candidacy, as well asthe present Irish economy. The programme offers students real insight and skills as to how to plan and execute marketing campaigns and strategies in real organisation.

Duration Description

NFQ Level(s)

9

EQF Level(s)

7

Location

Dublin City

Delivery Modes

Full Time

Part Time

PEL Applies

Yes

PEL Arrangements

Alternate Providers

What is PEL?

Details

Validation Documents

Panel Report, Panel Report, Certificate of Validation, Certificate of Validation